In a congratulatory Tweet this morning, @wearefallon informed us that their demi-god Pat Fallon will be added to the Advertising Hall of Fame, which is curated by the American Advertising Federation.

Fallon is known throughout the industry as a game changer. His work and agency put Minneapolis on the map &#151 helping make it the creative hub it is today. The music scene there doesn’t hurt either, but what is otherwise an arctic tundra could only be attractive to the egos of advertising by good work and better clients &#151 many of which called Fallon home.

These days Fallon spends more time out of the office than in, we hear. He’s known to dislike talking about business outside the shop, and does some hunting here and there. He’ll receive the award in March.

For some background on his work and agency, click here.

More: “That Old Lady Fallon Has Got Her Groove Back”