PleaseFeedTheAnimals proprietor and former Arnold Boston senior copywriter Erik Proulx is parlaying the buzz of his documentary Lemonade into a spinoff book.

Proulx is soliciting stories on his site because he says that film logistics prevented him from telling more tales based on his favorite submissions. Proulx is hoping to assemble a collection of essays on people's career reinventions in the ad industry and beyond. General guidelines in Proulx's own words are as follows:

-It can be a 1-paragraph abstract.
-The submission must be an original, unpublished work.
-There's no submission fee or cash prize. This is simply a forum to tell your story and inspire others who need to hear it.
-All entries become the property of Please Feed The Animals and Fighting Monk, Inc (the legal entity for my business).
-I want to be ambitious about getting this completed. So all submissions must be received by November 30.

More: "Today on the Menu: Lemonade/Please Feed the Animals Creator Erik Proulx"