5 Blogs points us to the death of Herb Peterson, 89, the man credited with inventing the Egg McMuffin has died. He began his career at McDonald's as vice president of the company's advertising firm, D'Arcy Advertising, in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day." Peterson is survived by his wife, son and three daughters.

The Egg McMuffin is so good, it really does hurt.