AgencySpy
 
Receive mediabistro.com's Daily AgencySpy Feed via email


Daily Media Newsfeed Click here to receive mediabistro.com's Daily Media Newsfeed via email.

Monday Mar 17, 2008

The Problem With Selling Your Name By Sir Terence Conran

conran.jpg

Aren't you so glad it's Monday? We're so psyched. Last week was a nightmare and well, starting tomorrow, it's going to be a total crap shoot all over again, but today... it's sweet peace. Well, not for Havas. You see, Sir Terence Conran (ye-of-noble-blood) the designer and entrepreneur, has taken a swing at Havas, which is headed up by the infamous Vincent Bolloré.

Havas owns Terence's design firm, Conran Design Group (after the break up of his Storehouse Group) and have announced plans to expand the small shop and how. The build out would include offices in many locations worldwide and a huge PR push. Currently, there is only one shop nestled outside of London. Here's the quote from Conran:

"[Havas's plan is] crazy and I think it is wrong. Clients are being sold something they believe to be 'Conran Design' that actually has nothing to do with me or the work of anyone I have worked with for the last decade and half.

"Havas and [subsidiary] Euro RSCG are building a house on sand, and many of their clients will invest in a business that doesn't in fact have the brand equity they want - we have it. Their expansion plans are a cynical and outrageous attempt to use a legal technicality to hijack the Conran brand [which are] implicitly deceitful and the type of behaviour that a multinational media group like Havas would never recommend to its clients."

He continued: "It beggars belief... that a group of the scale and scope of Havas does not have a design brand of its own that it believes in."

Oh. He's pissed, yeah? He's all over the place with anger. Here's the thing though - Havas bought the brand with Conran's name attached. They can do as they like including blowing it out worldwide. Um, Terence? The company bought your brand, because they probably didn't have a design brand that filled your niche. So, sorry dude. You just gotta deal.

[source]




new on mediabistro.com

How to Write an Arts and Culture Review

Learn everything you need to know to write a smart, publishable review of music, film, books, theater or any other arts and culture topic.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, The Problem With Selling Your Name By Sir Terence Conran, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Interested in advertising on AgencySpy?

AgencySpy is a blog about the advertising industry

Editors:
SuperSpy
AIM: agencyspy

OnTheDownLow
AIM: ontheDL666

About

Syndication

Anonymous Tips


mb Blogs

FishbowlNY

FishbowlDC

FishbowlLA

TVNewser

PRNewser

GalleyCat

UnBeige

MobileContentToday

AgencySpy

Categories

About

About Us - Modules

About Us - Subheader Module

AD-vice

Aegis

Agencies

Agency.com

AKQA

Anomaly

Applause

Arnold Worldwide

Awards

Bartle Bogle Hegarty

BBDO

Bedtime Stories

Berlin Cameron United

Brands

Broadcast

Campaigns

Carat

Celebrity

Conferences

Crispin Porter & Bogusky

DDB

Deep Focus

Deutsch

Digitas

DraftFCB

Droga5

EuroRSCG

Fallon

Generalities

Goodby

Grey Worldwide

GroupM

GSD&M

Hires and Higher Up...

Inspiration

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

Martin Williams

McCann

Mcgarrybowen

Media Buying

MindShare

Mobile

News

No Wukkas - The Job Hunt

Oglivy

OMD

Online

People

Print

Publicis

R/GA

Saatchi & Saatchi

Social Media

StrawberryFrog

Sustainability

TBWA/Chiat Day

Technology

Television

The Martin Agency

The Richards Group

The Spies

Tribal DDB

We Hear...

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed

Archives

May 2008

April 2008

March 2008

February 2008

more...


Recent

Coming Out Party: Anonymous Blogger Alan Wolk Wants To Say Hi

Synarchy In The Ad World

Today Is An A-Hole


Subscribe

Click here to receive the Daily Media News Feed by email.

Job Listings

Featured Listings

Web & Multimedia Editor
World Bank (International Development Agency)
Washington DC, DC

Interactive Creative Director
Schematic
Atlanta, GA

Advertising Account Executive
TRIBEZA
Austin, TX

Classified Ad Sales Manager
Central Jersey B2B Newspaper
Piscataway, NJ

Become a partner


ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l mbToolbox l PRNewser l AgencySpy l MobileContentToday
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

JupiterOnlineMedia

internet.comearthweb.comDevx.commediabistro.comGraphics.com

Search:

Jupitermedia Corporation has two divisions: Jupiterimages and JupiterOnlineMedia

Jupitermedia Corporate Info


Legal Notices, Licensing, Reprints, & Permissions, Privacy Policy.

Web Hosting | Newsletters | Tech Jobs | Shopping | E-mail Offers