“As CMO of North American Beverages, Dave shepherded the re-launch and re-branding of the entire Pepsi trademark while ushering in the ‘Refresh Everything’ campaign,” Massimo d’Amore, PepsiCo Americas Beverages CEO, said in a statement. “We regret to see him go, but we respect his desire to fulfill his career aspirations in general management elsewhere.”
PepsiCo saw a 9% drop in profit at the end of 2008 and a 2% drop in sales in Q2 2009. Our first (and the most obvious) thought about Burwick’s departure: the campaign that was meant to bring sales up didn’t, so now it’s someone else’s turn.
A particularly interesting point: d’Amore was a big proponent of the branding changes from the onset. Not sure about Burwick.