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Pepsi’s New Year’s Campaign is Unlevened

Submitted for your approval (or otherwise), here’s the newest Pepsi piece &#151 notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter “o.” Rant below, please.

More:BBDO, Coke And Pepsi’s New 70s Era Groovy Logo

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!