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Pepsi’s New Year’s Campaign is Unlevened

Submitted for your approval (or otherwise), here’s the newest Pepsi piece &#151 notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter “o.” Rant below, please.

More:BBDO, Coke And Pepsi’s New 70s Era Groovy Logo

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