TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pepsi’s New Year’s Campaign is Unlevened

Submitted for your approval (or otherwise), here’s the newest Pepsi piece &#151 notice the up-played logo? How could you miss it, what with the genius use of the circle shape in various words containing the letter “o.” Rant below, please.

More:BBDO, Coke And Pepsi’s New 70s Era Groovy Logo

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!