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Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

FoxNYTAd

Credits:

Client: Fox Sports 1
Executive Vice President, Head of Marketing: Robert Gottlieb
Senior Vice President: Bill Battin
Creative Director, On-Air Marketing: Joshua Nichols
Producer: Christy Cofer

Agency: Pereira & O’Dell, New York
Executive Creative Director: Dave Arnold
Managing Director: Cory Berger
Creative Director: Todd Feitlein
Associate Creative Directors: Jake Dubs, Alexei Beltrone
Head of Production: Tennille Teague
Associate Strategy Director: Mike Lewis

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