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Perfect Fools Feign Rat Pack in Sponsored Vegas Retreat

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While fellow digital company Firstborn will spend its Vegas vacation grinding it out on the b-ball court, the creatives at Perfect Fools took full advantage of new client Cold Method, a Dutch fashion design firm that outfitted the 40 or so Fools in shirts and jackets for their Sin City sojourn.

The goal of PF’s trip, besides toasting recent work for H&M, K-Swiss and Umbro, was to show that tech geeks and digital laborers can match the sartorial style of their agency contemporaries. The whole arrangement wouldn’t seem so ridonkulous were it not for the photo shoot, which goes to show that despite some fresh new duds, these dudes are still better suited to play the lower stakes tables with Jon Favreau and Vince Vaughn.

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