PetSmart Goes To BR

PetSmart selected Bernstein-Rein as its creative agency of record. The shop beat out Leo Burnett and The Richards Group. PetSmart is standing strong in the face of a sluggish economy by hitting their profit expectations. Now, that’s the kind of client you want when the latest news is that the U.S. lost jobs for the eighth month in a row.

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More: Bernstein-Rein Faces Off Against Nicholson Kovac

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.