PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Philly’s RT+P Grabs Planet Fitness

Planet Fitness, the gym that’s for the everyman and woman apparently, has shifted its creative duties to Philadelphia-based agency Red Tettemer + Partners. You might remember that Mullen had a hand in the account beforehand, creating work such as this. RT+P’s responsibilities for the 20-year-old gym chain includes creative, as one would expect, while Mediacom will handle media duties.

In a statement, Planet Fitness VP of marketing Eric Vaden says, “We think Red Tettemer’s insights and creative energy will make for a vibrant partnership.” According to those in the know, Red Tettemer beat out seven agencies for the account.

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!