Pirelli Retains Rosetta

Tire manufacturer/VIP calendar distributor Pirelli continues to define its agency relationships. Weeks after it handed its Brazilian account to StrawberryFrog Sao Paulo, the brand announced that it’s retained Jersey-based indie agency Rosetta (without a review) as its interactive AOR through 2012.

Rosetta, which counts a host of healthcare clients as well as OfficeMax, initially earned AOR status for Pirelli back in April 2010 and subsequently led search and online display marketing efforts for the brand in North America while also developing iPad-based lead generation technology for Pirelli reps. This year, Rosetta is focusing on developing and executing email marketing and social media (of course) efforts for the brand.

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