PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Pittsburgh ADDYs Resorts to Creative ‘Mindf***ing’ in Self-Promo

We should start by noting that it was admittedly hard to resist posting about this since we are briefly mentioned and all. Hell, who couldn’t use a mid-day ego boost? Besides the name-check, though, we were somewhat intrigued by this lengthy, perhaps Being John Malkovich-inspired self-promo for the Pittsburgh Advertising Federation’s 2013 ADDYs, which took place last Friday (recap here).

In a clip that we say tops whatever the Dallas ADDYs came up with this year, we learn what a creative’s mind looks like when he or she is out of ideas, a barren wasteland of cliches, sex toys and worries about being called a “hack” (which, unfortunately, is quite a familiar term in these parts). The only downside to this clip, penned by OgilvyAction copywriter Jacob Bofferding, is the protagonist being the ultimate hipster creative cliche, which we’ve seen way too many times this year thanks to the deluge of 72andSunny-created Samsung Galaxy spots. Other than that, we can think of worse ways to kill a few minutes.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!