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Pizza Hut Pioneers ‘Dip Hop,’ But The Pizza is Still Gross

Making music with Pizza Hut pizza? Well, it sure as hell beats eating it.

Toronto agency Grip Limited took a fun idea and ran with it for their celebration of Pizza Hut Canada reaching a quarter of a million fans on Facebook. They hardwired 12 of their dipping sauces (designed to distract you from the awful taste of their pizza) to become a kind of interactive keyboard. The sauces were then “played” by being dunked with pizza by a DJ/composer/whatever you call a dude who makes music by dunking pizza in dip, to create the first song performed with pizza. (Why hasn’t anyone done this yet?)

Although I was skeptical about this process yielding anything that actually sounds like music, Pizza Hut and Grip Limited pull it off surprisingly well. It’s not Timbaland or anything, but hey, it was made with pizza. They fail, however, at making the pizza look even remotely appetizing.

Has Pizza Hut just created a new genre of music/use for pizza? Your move, Domino’s.Credits

Creative Director: Dave Chiavegato
Creative Director: Rich Pryce-Jones
Art Director: Julia Morra
Copywriter: Trevor Gourley
Account Coordinator: Phoebe Naiman
Account Director: Bryden McDonald
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