TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pizza to Remain Part of “The Hut”

hut1.jpg

Despite several reports over the past two weeks that Pizza Hut is slicing out the word “Pizza” and rebranding itself as “The Hut”, the stalwart Yum Brands chain finally issued a statement to the contrary on Friday.

While our sister blog PRNewser offers a full report including the press release, we managed to snag a quick explanation regarding the rumors from Pizza Hut spokesman Chris Fuller, who says:

“We just started using [The Hut] more and more in our marketing. And with text and mobile ordering, it’s just easier to type in ‘The Hut’. From there, we went for a cleaner, more contemporary look to put on our pizza boxes, but there is no name change. [The Hut] is never a standalone marketing technique.”

BBDO, the chain’s AOR, further validated the company’s response, stating that they are unaware of any marketing plans to coincide with “The Hut.” Pizza Hut loyalists, you can now breathe a sigh of relief. So much for all the Star Wars and Spaceballs jokes, though.

Image

More: “Breaking: BBDO Detroit Sending Most Employees on 2 Week Furlough in June

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!