Chicago ad firm Plan B recently erected this masterpiece in the city’s West Loop neighborhood, apparently as an advertisement of their services. My first thought upon seeing this ad is: “Plan B? Isn’t that the morning-after pill?” And my mind fills with scary images of late-term abortion hack-jobs, and my imagination thinks “what’s left” is a pile of cut-up fetuses. Shudder.
Upon reading a press release the company put out about their big sign, I realize that the catchy phrase “It’s not what they cut, It’s what you do with what’s left,” refers to budgets. Whew. Non-ad-passers-by will totally get that, right?