Considering the Bears and Packers are perennial division rivals, it’s no wonder why DDB Chicago continues giving the latter team’s star QB Aaron Rodgers grief in its ongoing campaign for State Farm. In this latest spot for the insurance brand, Rodgers does career day, and as you’d expect, he gets no respect, even from kids, for his multimillion-dollar profession. Is Rodgers the Rodney Dangerfield of the NFL? Well, whatever the case, his “Title Belt” touchdown move has forever been tainted thanks to this campaign, which albeit has been fairly amusing since its launch a year ago. Maybe now Rodgers can just focus on helping turn around the Packers’ season. Credits after the jump.
Ewan Paterson – Chief Creative Officer
Barry Burdiak -Group Creative Director
John Hayes Group Creative Director
Kevin Goff – Associate Creative Director
Chad Broude – Writer / AD
Scott Kemper – Executive Producer
Diane Jackson – Executive Director of Integrated Production
Kim Brun – Account Director
Arts & Sciences – Production Company
Matt Aselton – Director
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