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Presidents’ Day Stir

-How do you create a spot for a shooter game without using ”real-life” guns? Well, here’s what San Francisco-based agency Heat came up with for PopCap/EA Games’ Plants vs. Zombies Garden Warfare (yes, that’s the real title).

-WPP global digital agency network Possible has appointed SapientNitro alum Mikhail Goldgaber as head of experience in London.

-Staying in London for a moment, indie digital content agency, Adjust Your Set, has hired ex-JWT board planning director Harvey Cossell in the newly created role of planning director.

-Following a multi-agency pitch, Mumbai-based Creativeland Asia has been appointed as agency on retainer for Mercedes-Benz India’s complete digital creative and media mandate.

-Surprise, surprise, The Tonight Show Starring Jimmy Fallon, which kicks off tonight, will launch with a sponsorship/ad deal with GE, former parent company of Fallon’s home, NBCUniversal. link

 

FYI, we’re technically off today for the holiday but will resume our regularly scheduled programming tomorrow.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!