I was shopping online for my dad's traditional father's day tie when I got to thinking of how little attention marketers pay to the opportunity of advertising to consumers using the father's day holiday as their theme. Until haacked pointed me in the direction of this clever, very funny, memorable print ad for Durex.

Now that is how it's done. Simple, smart and biting. They completely cut down the competitor with a smile and a wink. This is the kind of ad that will persuade consumers when they are making that last minute purchase. It speaks to the heart of what the product does and how effective it is. Way more convincing than that whole pig thing Trojan is doing.

I laughed so hard I almost peed (almost).