TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Publicis Acquires Remaining Capital of W&K (No, Not that One)

handshaking1.jpg

Publicis Groupe has solidified a deal that initially took shape in December of 2008, when Beijing-based W&K Communications was rebranded as Leo Burnett W&K Beijing Advertising Co. and became a part of Leo Burnett’s Greater China operations.

Today, the world’s third-largest communications group announced that it’s acquired the remaining capital of W&K and increased its ownership of the company to 100%. In turn, Publicis at least for our sake is alleviating confusion with another well-known agency by renaming the new entity Leo Burnett Beijing Communications Co., Ltd. “Re-branding the agency is an important milestone for Leo Burnett’s future development in the Beijing market,” said Leo Burnett Greater China CEO Michael Wood in a statement. Before the rebranding, the Leo Burnett/W&K partnership saw important client wins including BMW Greater China and Singapore Tourist Board among others.

More: “Publicis Chief Maurice Levy to Step Down in 2011

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!