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Publicis Acquires Remaining Capital of W&K (No, Not that One)

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Publicis Groupe has solidified a deal that initially took shape in December of 2008, when Beijing-based W&K Communications was rebranded as Leo Burnett W&K Beijing Advertising Co. and became a part of Leo Burnett’s Greater China operations.

Today, the world’s third-largest communications group announced that it’s acquired the remaining capital of W&K and increased its ownership of the company to 100%. In turn, Publicis at least for our sake is alleviating confusion with another well-known agency by renaming the new entity Leo Burnett Beijing Communications Co., Ltd. “Re-branding the agency is an important milestone for Leo Burnett’s future development in the Beijing market,” said Leo Burnett Greater China CEO Michael Wood in a statement. Before the rebranding, the Leo Burnett/W&K partnership saw important client wins including BMW Greater China and Singapore Tourist Board among others.

More: “Publicis Chief Maurice Levy to Step Down in 2011

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