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Publicis ‘Modem’ is Dead, Staffers Continue to ‘Leave’ (Updated)

 

We’ll spare you the long-winded tale of Publicis killing its digital-focused Modem USA brand, as our pal Zach Rodgers over at ClickZ has done it already. Let’s just say that in the wake of the downward spiral, here are some more “departures” from the agency that include senior analyst, marketing analytics Josh Goldfischer, marketing manager Mike Bollinger (who spent nearly 18 months at PM) and office manager Jason Springer (18 months at PM as well) have all left what some are deeming a “sinking ship.”

Update: As expected, the Publicis Modem camp wants to clarify things, telling us, “We’ve been operationally integrating Publicis Modem under a single leadership on an office-by-office basis, as digital becomes more foundational to every aspect of our business.  As a result, we don’t have plans to replace the President of Publicis Modem USA role. In NY, Hyo Yeon, Managing Director, Publicis Modem NY, is the senior client lead on digital. JP [Maheu] is Worldwide CEO of Publicis Modem and continues in that role. Publicis Modem also remains as specialist digital agency for clients who are seeking a pure-play digital agency.”

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