The story on Adweek regarding the hiring of former Strawberry Frog ECD David Bryant and other digiterati is scant on details about what this new team will be doing. But if you recall, we'd heard the agency is putting together a new unit whose sole mission is to create branded content for T-Mobile.

At the time we told you, "[Bryant has] been off the radar for awhile. Maybe he was building that team of branded content folks."

And that seems to be exactly what he was doing. The crew includes Kevin Drew Davis, an svp strategist from Publicis Dallas; Drew Meyers, a group account director from McCann SF; Lindsay Daniels a cd, from Favorite Color; Hart Rusen, a cd from Goodby SF.

Click here for Adweek's full report.

More: "Publicis in the West Loses a Head of Strategic Planning"