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Thursday Dec 20, 2007
Labatt Ditches Downtown And Hard
The company has handed a large part of its business to Publicis Groupe SA. This comes after Labatt took stock of their agency roster and awarded its largest account, Budweiser, to Grip without a review. The incumbent Downtown Partners was also left out of bidding for Labatt's other business. You know they were pissed. Labatt has gone from having five agencies to just two. It's just another example of brands getting smart and slimming down. Email This Post |
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