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PUR Taps Arnold for AOR Duties

purwater

To kick things off today, let’s start with Kaz/Helen of Troy, the parent company of water filtration brand PUR, which has selected Arnold Worldwide to serve as its new agency of record. Yes, there was a review and the incumbent was TBWA\Chiat\Day, which sources say did not defend the biz. As a result, Arnold will handle brand communications strategy, creative development, and digital marketing strategies. In a statement, Kaz CMO  Christophe Coudray says, “We selected Arnold for its breadth of experience, its unique combination of analytical strength and strong creative capability. This will help us meet consumer needs and  our business objectives. Identifying a strong agency partner is extremely important to our leadership team and our business. We’re very excited to begin working with Arnold, and look forward to the partnership.”

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