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RAPP Names New CEO

alexei orlov

This morning Omnicom Group announced a new CEO for its RAPP agency, fresh off its win in NBC Universal’s recent Hackathon.

Alexei Orlov has decades of work under his belt at both agency and in-house positions. He most recently served as CMO at Volkswagen Group for its largest market, Greater China & ASEAN, and previously “held a number of senior positions” at Wunderman Worldwide before becoming Senior Partner at The Partnership and “[supporting] draftFCB in Europe.”

Orlov writes:

“RAPP is well-regarded as one of the world’s leading integrated agencies for the connected age, bringing brands and people together in compelling and authentic ways. With RAPP’s excellent teams and extensive global reach and experience, we will further build upon our capabilities to deliver highly relevant and impactful ways for our clients to reach, engage and support customers and consumers.”

Orlov will report directly to DAS Group Chairman/CEO Dale A. Adams; he replaces CEO Bob Horvath, who spent eight years in the position and will now be RAPP’s Global Chairman.

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