Razorfish Picks up TravelChannel.com

The Travel Channel, which hosts one of our favorite shows (No Reservations with Anthony Bourdain) has selected Razorfish New York as their interactive agency &#151 as such, the shop will rebuild travelchannel dot com, which currently sucks.

The win should help offset the recent embargo on Razorfish’s work for Conde Nast mag Details. And though the agency hasn’t revealed how much they’re bringing home with this win, they do plan to, “refocus the website while delivering a state-of-the-art interactive experience for all visitors. Razorfish plans to create a sense of consistency and ease of navigation, highlight television extensions, and promote the recent incorporation of interactive offerings on TravelChannel.com.”

Great, now only if they would add something about getting a discount on food from Les Halles, Bourdain’s French steak house, which is stellar btw. Fingers crossed!

Image

More: “Inside Conde Nast’s ‘Ancillary’ CutBacks: Details & Razorfish”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.