Reading List: A History Of Advertising

Publicis Groupe and the wonderful book publisher, TASCHEN, have announced the release of A History of Advertising, written by Stephane Pincas and Marc Loiseau. As the press release notes, both have several decades of experience working within Publicis Groupe in Paris.

The book lay outs iconic campaigns through the decades from Richard Avedon to Picasso and film directors such as Wong Kar Wai and Jean-Jacques Annaud. It also covers the evolution of big brand advertising (Coke, Nescafe, etc.) and their recent use of technology.

It’s a beautiful book. Get your coffee table ready.

More: From The Reading List…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.