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Reading List: A History Of Advertising

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Publicis Groupe and the wonderful book publisher, TASCHEN, have announced the release of A History of Advertising, written by Stephane Pincas and Marc Loiseau. As the press release notes, both have several decades of experience working within Publicis Groupe in Paris.

The book lay outs iconic campaigns through the decades from Richard Avedon to Picasso and film directors such as Wong Kar Wai and Jean-Jacques Annaud. It also covers the evolution of big brand advertising (Coke, Nescafe, etc.) and their recent use of technology.

It’s a beautiful book. Get your coffee table ready.

More: From The Reading List…

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!