Reading List: The King Of Madison Avenue

Hmm… didn’t CNN Money tell me not too long ago that the King of Advertising was Irwin Gottlieb, CEO of media-buying shop GroupM? Yeah. No. I’m going to go with the new book by Kenneth Roman’s book and say that, David Mackenzie Ogilvy was, is and will be the future King for sometime to come.

The book is a proper biography that covers young David’s short time at Oxford to his work in a Paris restaurant to the heady times spent extolling his staff on the virtues of creativity, but the “the slippery surface of irrelevant brilliance.” Oh dear. Plenty of shops need to pay attention to that little bit of advice.

If you’re going to read a book on the plane, this is it. It would also make a nice gift for your boss – impersonal, but interesting as hell.

More: Reading List: Numerati: What’s Your Number?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.