Hyundai’s new campaigns is brilliant. The premise is relevant for millions of Americans. You see, under the “Hyundai Assurance Program” if you lose your job within a year after buying one of their vehicles, you can return it. Not kidding. The rules are simple: customers stricken by misfortune outside of their control, such as becoming disabled or getting laid off. Customers must also have made at least two payments on the car already.

This is the first car ad in years that has actually caught my attention. Mostly because of the message, but also because the spot is easy to digest, simple and actually gives you a reason to buy the vehicle. Nice work. Maybe Mazda and Doner should take some notes.

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