Reebok teamed up with The Viral Company for a new campaign aimed at CrossFit junkies.
The campaign is centered around a one-day contest, offering a one-year subscription to CrossFit (a value of about $5,800) to whoever gets the largest tattoo of Reebok’s logo at a pop-up studio. Reebok will be setting up with Stockholm tattoo parlor Salong Betong at Sweden’s Tough Viking obstacle race event on August 30th. The individual who gets the biggest tattoo will walk away with the grand prize, while anyone who gets a Reebok tattoo will be rewarded with a Reebok fitness kit worth around $725. That’s not a bad prize for those willing to brand their bodies with a corporate logo. Check out the video above for a closer look and head to reebokforever.com for more information.