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Reilly to Lead Digitas Business Unit

Digitas is turning its focus on B2B as the agency’s announced the formal launch of Digitas Business, which is, yes,  dedicated to B2B marketing and communications. Leading the charge will be Dennis Reilly, who’s spent 16 years at the Publicis/VivaKi unit and currently serves as SVP, marketing. As director of Digitas Business, Reilly’s responsibilities are the ones you’d expect: Driving the growth, strategy, innovation, and execution across the DB client base, which spans energy, insurance and tech industries–so, all the sexy ones in other words.

The goal of Digitas Business will be to meld B2B, B2C , CRM and technologies in digital social and mobile to better serve B2B clients. As for Reilly, during his 16-year tenure, he’s worked with Fidelity Investments, American Express OPEN, LL Bean and Bank of America among other clients.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!