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R/GA, A&E Start a Public Duck Hunt

A&E is one great reasons why people think Americans are insane (not to sell you short, TLC). We have a network of  shows like Billy the Exterminator. Gone are the days of  Lizzie McGuire; our kids are watching hoarders cry as they throw away soggy coasters and 10-year-old receipts. And, of course, the latest WTF A&E news: tonight is the season two premiere of Duck Dynasty.

As far as I can gather, this “reality show” is about three generations of bayou duck hunters. They run a business called Duck Commander (high-end duck calls, decoys, etc.) that is now a multimillion-dollar “sporting empire.” They race lawn mowers and wear camo tuxedos.

To launch the new Duck Dynasty season, R/GA New York and A&E have created a social media duck hunt dubbed “Duck Call.” Users follow one or all of the six Twitter handles associated with the show. Then, when one of those handles tweets #QUACK or a little duck says #QUACK on the show, the first person to tweet back with #DUCK wins. They get Duck Dynasty swag or a $100  e-gift card. Fingers crossed for the latter, unless you’re stoked on bandanas and bearded Chia pets.

During tonight’s premiere, a social response lab will also produce customized Duck Dynasty imagery featuring users (#JointheDynasty). Finally, you too can live the true American Dream. It’s all about the pursuit of happiness, and blowing up beaver dams. Feel free to join the “dynasty” here.

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