R/GA Nabs Ameriprise

Ameriprise Financial appointed R/GA as its AOR. The agency, which also picked up the Taco Bell and Walmart biz earlier this year, will handle all strategic/creative duties from traditional to digital for the financial services firm. Meanwhile, R/GA and fellow IPG agency Initiative will collaborate on the media aspects of the business, with the former handling digital media buying/planning and the latter taking on traditional media as well as the integrated investment mix.

R/GA takes the Ameriprise baton from Saatchi & Saatchi New York, which has handled the account for the last four years. According to the NYT, Ameriprise’s annual spending is estimated at $30 million.

More: “R/GA and Nike Women’s Relationship is Changing”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.