TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

RKCR/Y&R Appointed Lead Strategic, Creative Partner for GREAT Britain Campaign

GREAT BritainThe cabinet office has named RKCR/Y&R as lead strategic and creative partner for the GREAT Britain campaign, which “unites government departments in promoting Britain oversees.”

Last summer RKCR/Y&R won a GREAT tourism initiative working with Visit Britain, developing the “Sounds of GREAT Britain” campaign. Apparently the campaign impressed the Cabinet Office, and now the agency will partner with central GREAT Cabinet Office “to grow the brand, develop increased and deeper relationships with supporting brand partners and to evolve the GREAT campaign.” RKCR/Y&R will be tasked with creating an extended multi-disciplinary team to deliver brand and digital strategy, develop and manage partnerships, secure talent and drive PR.

“We are honoured to be supporting the GREAT team in developing this fantastic and ambitious brand and be able to reinforce our commitment to marketing¬† British brands here and overseas,” said Vicky Jacobs, managing sirector, RKCR/Y&R.

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!