TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rokkan Picks Up Some Caesars Work

Well, it looks like our tipsters were partly correct as we’ve received confirmation that Caesars Entertainment Corp has indeed added New York-based digital shop Rokkan to its list of agency partners that also includes G2, which was awarded promotional AOR duties for the company last year. Details are vague at this point as the relationship is in its early stages, but a spokesperson for Caesars Entertainment, which is home to brands including Caesars (duh), Bally’s, Planet Hollywood and Harrah’s, tells us that the company is working with Rokkan on “some interactive development projects.” The spokesperson adds that as of now, the two parties are “still exploring options.” Neo@Ogilvy, meanwhile, remains Caesars’ digital agency of record.

The folks at Rokkan, which has picked up digital AOR duties for JetBlue and Stoli within the last 15 months, have yet to comment on the Caesars partnership.

 

Mediabistro Course

Women in Media Management

Women in Media ManagementThrough this two-week course starting on September 15, women working in media will have the opportunity to network with other professional women and learn how to grown into management positions. By the end of this course, students will know how to plan their career trajectory and set goals for development, move to upper-level positions, and more. Register now!