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Royale Showcases the Nike Lunar Hyperdunk’s High-Tech Glory

The problem: Showcase one of the most technologically sophisticated pieces of footwear in the world. Sell it to basketball players, both schoolyard and pro, in 30 seconds. The solution: A CG spot crafted by motion design and production studio Royale in which a game controller reassembles itself like a Transformer, becoming the Nike Lunar Hyperdunk 2012+.

This is a shoe that pairs sports technology with sensor-driven gamification. Players can measure key performance metrics like their reaction time and vertical leap, supported by a shoe made of futuristic materials like Nike Flywire and Lunarlon foam.

The Royale spot premiered during the first half of game 5 of the NBA Finals and will soon air globally. Its slogan is “Game on, World.” Choose your court; let’s go.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!