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Royale Showcases the Nike Lunar Hyperdunk’s High-Tech Glory

The problem: Showcase one of the most technologically sophisticated pieces of footwear in the world. Sell it to basketball players, both schoolyard and pro, in 30 seconds. The solution: A CG spot crafted by motion design and production studio Royale in which a game controller reassembles itself like a Transformer, becoming the Nike Lunar Hyperdunk 2012+.

This is a shoe that pairs sports technology with sensor-driven gamification. Players can measure key performance metrics like their reaction time and vertical leap, supported by a shoe made of futuristic materials like Nike Flywire and Lunarlon foam.

The Royale spot premiered during the first half of game 5 of the NBA Finals and will soon air globally. Its slogan is “Game on, World.” Choose your court; let’s go.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!