It might be odd to see venerable luxury car company Acura advertising savings these holiday season. But, agency RP& is doing that, in a strange and actually pretty funny fashion.
Seven holiday spots from RP& for Acura are being used this holiday season, all directed by Chelsea Pictures’ Rick LeMoine. As the ads state, Christmas gifts can lean toward overindulgence and overspending, or lead to simplicity. If you’re like me, the perfect gift can mean heading to the suburbs to find the last remaining copy of Mark Twain‘s autobiography because the entire city sold out weeks ago (oops). Or, if you’re just in the market for a simple luxury car (ha), you can by an Acura during the “Season of Reason.”
So next time you scoff at your friend for “reasonably” buying an Acura this holiday, remember, people won’t carpool with you because you “reasonably” bought a Toyota hybrid last holiday season.
Another spot and credits after the jump.
- We Hear: Mello Yello to Ames Scullin O’Haire?
- Huge Parties It Up for Crate and Barrel
- 22squared Uses Singing Sloth to 'Save the Americans'
- All Ford Wants for Christmas is You in New Spot from Blue Hive Brazil