PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

RPA Promotes Sperling to ECD

After spending nearly three years as group creative director on the Honda account at Santa Monica-based RPA, Jason Sperling is getting bumped up to ECD at the agency (where he also serves as a senior VP). Sperling joined RPA from TBWA\MAL¬† in summer 2010 and has subsequently led creative on notable campaigns for the automaker including last year’s CR-V Super Bowl spot, “Matthew’s Day Off,” which we’re sure you’ve all seen a million times over at this point and most recently the Honda April Fool’s Day spot. As you probably know by know, RPA did maintain did lose a few pieces of the Honda biz a few weeks ago, but more importantly, retained creative duties for the brand, thus maintaining a relationship that’s lasted over a quarter-century.

During his five-and-a-half years at \MAL, Sperling was a key player in the long-running “Get a Mac” campaign for Apple and has garnered his fair share of Cannes Lions prizes, Clios and One Show Pencils.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!