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RTO+P: At Least Your Gin is ‘Perfectly Chilled’

Philadelphia-based independent agency Red Tettemer O’Connell + Partners are well aware of the “polar vortex” causing large portions of the country to freeze their nutsacks off. They’ve taken advantage of the real-time marketing opportunity with a new Vine video for TuB Gin called “Perfectly Chilled.” In the Vine, featured above, they call on viewers to “take comfort in the fact that [their] gin is perfectly chilled” — even if they can’t venture outside for more than a few seconds without fear of losing a digit. Is this making the most of a bad situation? Or just pissing off those people who can’t even make it to the liquor store because it’s so damned cold?

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