Rumor Has It
We got a tip that Bacardi is doing a “reconsolidation” of their agencies. But the tipster didn’t have any info on whether or not they are looking for new partners. I’m trying to get more information from Bacardi on this. But in the meantime, what do you know?
Update: We just got another email that:
“It’s rumored that Bacardi has a plan to enter into new, trendy, urban-hip locales – thru sponsorships, co-promotions and events at these bars, they’ll try to grow their market in the trendsetting crowd. perhaps they’re simply looking for an agency (or agencies) more hip to that scene.”
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