TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saatchi & Saatchi Shanghai Introduces Mutesic for VICE

Saatchi & Saatchi Shanghai is helping VICE introduce Mutesic in China. Mutesic is a mobile phone add-on that allows users to enjoy their music on any player while helping to keep them safe and aware while on the road by syncing with their GPS and lowering the volume when they approach busy intersections.

To introduce Mutesic, Saatchi & Saatchi chose to show the add-on in action. In the 1:50 video above, you can see a young man enjoying Pharell’s international hit “Happy” while walking. As he approaches a busy intersection, the music automatically decreases in volume, allowing him to hear ambient warning sounds. The spot concludes by reminding viewers that Mutesic can’t prevent all types of accidents and that “…you still need to pay attention.”

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!