TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saatchi & Saatchi Shanghai Introduces Mutesic for VICE

Saatchi & Saatchi Shanghai is helping VICE introduce Mutesic in China. Mutesic is a mobile phone add-on that allows users to enjoy their music on any player while helping to keep them safe and aware while on the road by syncing with their GPS and lowering the volume when they approach busy intersections.

To introduce Mutesic, Saatchi & Saatchi chose to show the add-on in action. In the 1:50 video above, you can see a young man enjoying Pharell’s international hit “Happy” while walking. As he approaches a busy intersection, the music automatically decreases in volume, allowing him to hear ambient warning sounds. The spot concludes by reminding viewers that Mutesic can’t prevent all types of accidents and that “…you still need to pay attention.”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!