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Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.





Credits:

Agency: Saatchi & Saatchi
Management Director:  L. Parker Barnum
Account Supervisor: Kathryn Neugold
Assistant Account Executive: Ted Walker

Chief Creative Officer: Jay Benjamin
Executive Creative Directors: Justin Ebert and Anthony DeCarolis
Associate Creative Director: Mark Potoka
Copywriter: Ross Wolinsky
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Executive Producer: Diane Burton
Music Producer: Christine Hunt

Production Company: Exit Films
Director: Ben Saunders
Executive Producer: Katrina Latour
Director of Photography: Ryley Brown

Tribu International /Uruguay
Line Producer: Warren Keuning
Head of Production: Eduardo Ruggieri

Editing Company: No6
Editor: Jason Macdonald
Executive Producer: Deborah Sullivan
Producer: Malia Rose

Music Production: Human
Producer: James Wells
Original Music: Human

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