Almost a year to the day when Del Campo Nazca/Saatchi & Saatchi unveiled its inventive “Teletransporter” campaign for A-B InBev’s Andes beer, which deservedly picked up a Grand Prix at Cannes last year, the Buenos Aires-based operation is back with a sequel dubbed the “Andes Friend Recovery.”
While the novelty’s slightly worn off, AFR still elicits a chuckle with the premise that you can kick back and drink some brews with the buddies and simultaneously put your girlfriend at ease. As the case study above explains, Del Campo with the help of Sake and production company Primo placed a robot in various bars in Mendoza, Argentina and used interactive facial recognition software to apply the face of a man to it. By logging onto the AFR site, husbands and/or boyfriends could spend quality time with their significant other while also making their presence known at the pub. It’s still win-win if you ask us. Credits after the jump.
Creative Director : Fernando Militerno
AFRecovery Installation: Sake Integrated Company.
Film Production Company: Primo.
Executive producer: Caro Cordini
Photography Director: Leandro Filloy
Postproduction Company: Pickle
Sound designer: Supercharango
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