TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Samsung Bombards Oscars, Complete with Tim Burton-Starring Spot

Now that the fictional game, “Unicorn Apocalypse,” created by 72andSunny in its ongoing campaign to promote Samsung Galaxy has come to fruition, where else to turn but the movie version and a pitch to the one and only Tim Burton. The writer/director takes center stage amongst the sea of geeky, Galaxy-addled developers and comes up with his own standard oddball concepts for where to take “Unicorn” next in this clip called, aptly enough, “Meeting with Tim Burton.”

The 90-second clip was just one of several Samsung ad placements during last nights Oscars broadcast (guess they saved up their Super Bowl budget for this) that told the tale of the evolution of the honestly (and perhaps deliberately) terrible-sounding faux-game. Still, the most recent installments like the one below where the creatives meet the account folks add a decent amount of smirk and snark to balance the scales. Credits after the jump.

Agency: 72andSunny
Senior Designer: Allison Hayes
Writer: Jack Jensen
Director of Film Production: Sam Baerwald
Senior Film Producer: Angelo Mazzamuto
Senior Film Producer: Erin Goodsell
Production Company.: Epoch Films
Director: Michael Downing
Executive Producer: Jerry Solomon
Executive Producer: John Duffin
Producer: Eric Sedorovitz
Editorial: Arcade Edit
Editorial: Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Assistant Editor: Luc Giddens
VFX: Mission Studios
Telecine: The Mill, Los Angeles
Music: South Music
Sound Design: Barking Owl
Mix Company: Play Studios
Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!