It took well over three months, but after it was first reported that SapientNitro won the Chrysler digital account from Organic, the former agency has finally typed out a press release to make it official. We’ll just chalk up the lag time to Chrysler’s short leash.
Anyhow, SapientNitro’s digital AOR duties will be all-encompassing, as it will oversee interactive duties for Chrysler, Dodge, Ram Truck, and Jeep. The scope of services will include interactive experiences, site design and development, and online advertising, in addition to digital work across the Chrysler Group businesses from online promotions across the nameplates and support for the multiple international websites, to corporate content and dealer support.
According to the announce, the SapientNitro team has been in Detroit during recent weeks to source local talent to round out the team.