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SapientNitro to Bring Ice Cream to Advertising Week

How do you ensure goodwill for your agency during Advertising Week? Well, if you’re SapientNitro, you apparently create an ice cream truck and the above video to show the creative thinking behind said vehicle.

Okay, so next week isn’t predicted to be optimal frozen treat weather in NYC, but hey, that doesn’t mean advertising’s best and brightest aren’t interested in a little scarf-session provided there’s free (?) Van Leeuwen soft serve and prizes at the ready. So, interested parties, keep your Twitter locked to @SapientNitro on Monday to track what Advertising Week events include an ice cream truck.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!