Adding another layer to Dentsu Canada’s “Legendary Biru” campaign, Toronto-based interactive creative production company, Lollipop, has recently launched an interactive site focused on educating Canadian consumers about Sapporo Beer.
Similar to Where’s Waldo? books that you haven’t thought about in years, the site takes viewers on a journey in search of hidden scrolls, each of which explains another facet of the Sapporo brewing process.
“Sapporo beer is easily recognizable–thanks to its uniquely shaped can,” says Michael Gramlow, creative director, Lollipop. “But beyond the iconic can, most Canadians knew nothing about Sapporo beer, or the brand. As part of the ‘Legendary Biru’ campaign, at legendarybiru.com we have created a poetic interpretation of the story behind Sapporo’s brewing process.”
The site shows viewers a beautifully stitched together, interactive video made from a combination of live action footage, CGI and matte paintings. The live action footage was shot on location in Guangzhou,China.
TV, print and social media will support campaign, all driving traffic to the site.