Michael Kraabel has jumped from one Minneapolis shop to another as the creative has joined up with Olson as a CD. In his new role, Kraabel will work on interactive projects for the likes of UnitedHealth Group and General Mills.

Kraabel spent over a year at Schematic’s Minneapolis office and led design and implementation of digital initiatives for the agency’s Target account. Dubbed a “great problem solver, storyteller and creator” by Olson ECD Tom Fugleberg, Kraabel brings over a decade of industry experience to Olson, having spent several years as an interactive GCD at Gage before joining Schematic.