Time for some good news on the DFCB NY front. After a review, the amusement park brand known as Sea World (here’s to you, Shamu) has picked said agency as its new creative AOR. DFCB NY takes over for Momentum on the Orlando-based company’s account and is expected to roll our work for Sea World next year. In a statement, company president/CEO Jim Atchison says, “We’re excited to tap into the creative and strategic firepower at Draftfcb, as well as their in-depth knowledge of moms and families, to expand recognition of our parks as must-see destinations. We are investing in an extraordinary level of capital expansion and, together with Draftfcb, will cultivate a new level of global consumer awareness for our company.”
From what we hear from sources, Doner might have also been in the mix for Sea World, which has spent about $50 million in measured media.