TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Sears Rains Cold, Hard Facts Up in Here

Sigh. It feels like only yesterday that Sears announced that it was moving its ad business almost completely away from Y&R Chicago to McGarryBowen’s Windy City offices. And, just like that, we have our very first TV spot for the brand from McGarryBowen. Time flies when your agency is also winning Burger King and is being considered one of the frontrunners for United Airlines’ business, doesn’t it?

So how is Sears “new look?” Well, we’ll note the absence of Brett Favre in this and the introduction of the “Truth Room” in this spot, where some guy drops some knowledge on new, young homeowners who think they can buy Sears’ vast selection of low-priced appliances anywhere. Also, as this was uploaded to the “BlueApplianceCrew” YouTube account, perhaps Sears’ trademark league of helpful and knowledgeable employees are staying on for the agency switch.

What do you think? Did Sears make the right decision with the agency change, now targeting young couples cashing in on the housing “buyer’s market?” And, does the ad target these people well?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!