Secret Weapon introduces Jack in the Box’s breakfast burritos with the new 30-second spot, “Burrito Team.”
In the spot the “Burrito Team” comes together for a meeting with Jack (the creepy snowman mascot), who declares, “We set out to make a bigger, tastier breakfast burrito, and I think we nailed it.” Going with the tagline, “Burritos so big, they make everything look…smaller,” Secret Weapon chose to cast little people in the parts of the Burrito Team, with mini coffee cups at their spots around the desk. Make of that tactic what you will.
- Holiday Card Roundup, Part 2: Ugly Sweaters, Murals, Drones and More
- Holiday Card Roundup, Part 1: Charity, Inclusiveness and More
- Team Detroit Celebrates the 'Most Distracted Time of the Year' for Ford
- McCann Spain Presents 'The Other Letter' for IKEA